How do SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising differ, and when should each be used?
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising are two distinct digital marketing strategies used to drive traffic to websites, but they operate differently and serve unique purposes. Here’s a breakdown of their differences and when to use each: SEO (Search Engine Optimization) How it Works: - SEO involves optimizing a website to rank higher in organic (non-paid) search engine results. - Techniques include keyword optimization, creating high-quality content, improving site speed, mobile-friendliness, and acquiring backlinks. - Results from SEO efforts are typically long-term and sustainable but can take time to achieve. When to Use SEO: - When you’re looking to build a long-term online presence. - If you have time to wait for results and want sustainable traffic growth. - When aiming to improve overall website authority and credibility. - For content-driven strategies where information and user engagement are key. PPC (Pay-Per-Click) Advertising How it Works...